The mobile shopping boom is here.
Mobile commerce sales in the United States topped $10 billion in the first half of 2013 and could pass $25 billion by the end of the year, according to new survey data from comScore. By comparison, mobile commerce hit $8.3 billion the first half of 2012 and $20.1 billion for the full year
Andrew Lipsman, VP of industry analysis at comScore, notes in a blog post that we may have reached an "inflection point" in the past year, "with many consumers now expanding use of their mobile devices for more advanced functions -– including digital commerce transactions." Mobile commerce, he says, now accounts for one of every $10 spent online and is growing at a faster pace than traditional e-commerce Read more...
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